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Cross-Cultural Understanding & International Business Orientation

In today’s global economy, every business faces cultural challenges. Whether it’s the diversity of your customer base, your employees, or where your products and services are created or sold, there's an impact on you when different cultures interact. 

Our choice of clothing, food and religion  are a few of the more obvious ways in which cultures can differ.  But how we interpret what others say, how we analyze and problem solve, what we consider funny, offensive, meaningful or valuable – these are also examples of ways in which cultural differences can be reflected.

Diversity that comes from cultural differences, if understood and managed properly, leads to innovative thinking.  But you can’t ignore that when different cultures - each with its own values and interpretations - need to work together as a team, the mix of cultures can sometimes lead to misunderstandings and miscommunication, and possibly to conflict.

BGC offers a variety of cross cultural understanding and international business orientation solutions to help you harness the power and creativity that diversity and cultural differences present. Whether you want to train managers and employees about cultural awareness in the workplace or help individuals or teams learn to how to navigate in the specific cultures in which they need to operate, BGC can assist.

Some course titles include: 

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